Mobile Engagement Campaign
About the Project
Bee Mobile was an engagement campaign at Suncoast Credit Union with the goal of increasing the number of active online banking users. In-branch posters and flyers enticed credit union members to log into their accounts to be entered into a sweepstakes.
Company/Client:
Suncoast Credit Union
My Contributions to Project:
• Art direction
• Email design & HTML development
• Email & SMS workflow automation
• Webpage design & CMS development
Team:
• Design services supervisor: Diana Garcia
• Marketing director & copywriter: Dohnia Dorman
Key Art and Flyers
Email Design & Automation
The text-to-enter portion of the campaign added entrants to an educational automated email workflow with reminders to log into their online banking accounts for more entries into the contest. The email workflow was spread out between six main emails, with the goal of repeat behavioral habit building in the recipients. Users received app content based on analytics of their operating system.
Landing Page Design
The campaign was not only advertised in branches, but on the website as well. A landing page was used to contain the details of the sweepstakes, as well as more information about the online banking platform.
