3D Instagram AR Filter
About the Project
Create campaign key art to attract potential student applicants. The key art was created as a design system to allow for modular usage across print and digital assets.
Company/Client:
UCLA Transportation
My Contributions to Project:
• 3D Modeling
• Augmented reality filter development
• Quality assurance testing
Part 1: Model the Helmet
with Blender 3D
Modeled after the popular Bike UCLA helmet, I created a replica using Blender.
A UV wrap was designed in Photoshop using the files created to wrap the actual Bike UCLA helmet.
Part 2: Develop the Filter using meta Spark Studio
The Instagram filter was built using Spark AR Studio. It incorporated full head tracking to make the helmet appear over the user’s head.
Part 3: Instagram Story Promotion
An Instagram story series was created to increase follower awareness of the new AR filter.
