UX Research & UI Design
About the Project
The goal of this project was for the team to build a business plan and minimum viable product, and to validate both the business and the product in under 72 hours. The final deliverables were presented onstage to real venture capitalists to select a winner for the competition.
Everyone loves a home cooked meal, but nobody knows how to connect with great home cooks. AuthentiCo is a fictitious online marketplace that connects foodies with people who love to cook.
Company/Client:
TechStars Startup Weekend Competition
My Contributions to Project:
• User experience research
• Interface design
• Product design
• Protyping
• Videography and editing
Team:
• Team Visionary: Grace Guo
• UI/UX Designer: Venessa Baez-Jones
• Lead Business Strategy: Jonathan Truong
• Lead Developer: Amit Singh
Part One:
Market Research
While the administration side of the team worked on the business plan and go-to-market strategy, the designers and developers worked on surveying potential users. Our main goal during this phase was to see if this is a service customers would be interested in using.
User concerns uncovered during initial research, which affected the final business plan included:
- Is the food prepared in a clean environment?
- Who is delivering my food? Or do I need to pick it up myself?
PArt Two: Map the User Journey
After the first round of identifying the customers and marketing research, we began to map the MVP.
Given the short amount of time we were working with, we determined we should only work on four screens: The homepage, a search results page, a product information page, and the checkout area.
Authentico Team Photo
